Becoming a lifestyle blogger is an attractive hobby or career for many, but you may think it’s impossible to get started or difficult to maintain. I’m pleased to let you know that that’s not true and I’m here to help guide you through the process.
Follow these 8 golden rules to becoming a lifestyle blogger and begin your journey to success in starting a lifestyle blog.
Follow Your Interests
The great thing about starting a lifestyle blog is that you can write about a variety of elements of your day to day life.
Whether that’s parenting, cooking, music or fashion you can discuss whatever subjects interest you most.
That said, it’s good to have a general sense of identity for your blog with 2 or 3 main themes, this will help attract a more loyal readership. Think about what you are likely to write about the most, and steer your blog in this general direction.
Showcase Your Skills
If you’re a keen make-up artist, skateboarder or musician, starting a lifestyle blog is a great way to share your passion with others and encourage people to follow you on your journey as you pursue a hobby/career.
Sharing and knowledge or tips you might have for others interested in learning the same skills as you are a very rewarding and successful way to grow your readership.
It’s good, to be honest, and candid with your readers; if you’ve had failures or set-backs then feel free to blog about this too, your readers will be interested in your whole journey as well your success and achievements.
Pick A Name
Choosing a name for your blog may seem daunting, but it doesn’t need to be a frustrating process. If inspiration doesn’t strike you straight away, then work through your options logically considering your content theme, your tone of voice and the identity you want to build.
Clever or funny wordplay can help make it memorable and it should have longevity. Check out my pre-prepared guide with a step-by-step guide to choosing a great name.
Get A Great Site
Once you’ve chosen your blog name, you will need to set up a domain name. Your URL should be as close as possible to the title of your blog, making it easy to find you on a search engine.
You should also set up any relevant social media accounts with a similar or identical name so that you can alert followers instantly to new posts and generate more traffic to your site.
Learning how to create a lifestyle blog from scratch doesn’t need to be hard and you certainly don’t need to know how to code one yourself.
Professional hosting sites such as WordPress are a great way to set up a website without any fuss nor high price tag, and you can customize your domain to reflect you and your blog with a theme and creative layout.
You can purchase from a huge range of themes available online but to get you started there are also plenty of free layouts available, take a look at those for inspiration.
Set A Schedule
With your site up and running the next step is to get blogging! Good blogs will have a steady stream of relevant and interesting content and it can be hard to come up with ideas for posts under pressure.
When creating a lifestyle blog, I would recommend setting a loose schedule of content for a few weeks so you know what you have planned in and can avoid any last minute rushes. For some ideas on how to start planning your posts, take a look at this advice video.
You don’t need to follow it rigidly, as your blog should be a natural reflection of what is currently on your mind our happening in your life. If something crops up one week that is particularly relevant, then you can be flexible and shuffle things around to suit you best.
Write With Purpose
It can be challenging to come up with original post ideas all the time, but try to avoid writing a post just for the sake of it – readers don’t want filler content and will get bored of too much ‘fluff’. If you’re really struggling with ideas then it’s ok to take a break every now and then and your readers will be more loyal if you stay true to who you.
To help avoid writer’s block, keep notes on your phone of good ideas as and when they pop into your head; a killer idea might come to you while you’re on the bus to work so writing it down will make sure you don’t forget.
Work On Your Style
Developing your tone of voice and writing style is key to publishing engaging, interesting and enjoyable content that will keep your readers coming back for more. Take some time to think about the people who are most likely to read your blog and why they might be reading it.
Interacting with your readers by encouraging them to leave comments and questions is a great way to get to know them and what they love about your blog.
Taking your time to develop ideas and work on blogs is essential, they should have structure and a good flow in order to keep people reading from start to finish. While it can be tempting just to type out all of your thoughts onto the page, read back through after to see how you can make it more concise and reader-friendly.
Build Your Audience
Now you know how to start a lifestyle blog and create great content, it’s time to start building your reader base. A great way to shout about your new blog is through social media, if you already have a personal account then let friends and family know that they can now visit your own domain.
You might want to set up social media accounts just to promote your blog, but remember that a lifestyle blog is supposed to be personal and show true insight into your life, so don’t make it too professional.
Following these 8 rules when starting a lifestyle blog will put you in a great position for your first venture into the blogosphere. Remember to publish quality content that your readers will enjoy and share your thoughts/knowledge/wisdom where you can.
As you evolve it is natural that your blog will too but a loyal following will ensure that you maintain your reader base throughout your journey as a lifestyle blogger.