Wix vs GoDaddy: Full Website Builder Review 2020

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Until recently, individuals and businesses alike had to hire specialists to build their website for them. This process was a considerable hassle (not to mention expensive), and it rarely resulted in a desirable outcome. Thanks to innovations in the website building industry, you can now create and implement a far better website for yourself or your business from the comfort of your home and for a fraction of the price.

Many would-be website creators question whether Wix or GoDaddy provides a superior website building experience. These creators need to know which platform provides the best features, design tools, onboarding experience, and customer service for an affordable price. In truth, both platforms provide an assortment of web development tools that may be geared towards your specific online marketing goals.

To help you choose which website builder is right for you, I’ve created this updated side-by-side comparison for two industry-leading website building platforms. After reading this article, you’ll be equipped with the knowledge you need to select and implement a website builder that fits your needs and your budget.

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Price and basic features

No matter what you are purchasing, you’ll always spend a little extra time comparing price tags. Website builders should be no different, as you need to select a website builder that fits your budget and provides you the basic features that you need. Both Wix and GoDaddy provide a useful set of basic tools and features to make your website building and hosting experience as smooth as possible.


Wix offers four primary price packages that are tailored to suit everyone from individuals to business enterprises. Starting at as low as $11/month, Wix offers a custom domain name as well as 2GB bandwidth. Several of the more expensive packages include features such as search engine optimization (SEO) tools, as well as unlimited bandwidth.

No matter what plan you choose, though, Wix always provides hosting for their in-house websites for no added cost. All premium plans also come standard with a customizable favicon, or shortcut icon, allowing you to build your unique brand online.

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Of note, Wix also offers a special free package, ideal for those who want to get started on the platform at no cost. This package comes bundled with 500MB of storage and bandwidth respectively, as a free online domain and hosting option. While this free package comes with a bevy of unremovable ads, this price-conscious solution may be a worthwhile initial investment.


GoDaddy’s pricing plans start out lower in cost than their Wix counterparts, in part because they offer fewer features overall. Starting as low as $5.99/month, GoDaddy offers its basic package customers on-the-go editing through a mobile-friendly website and app.

Through many of the upper tier price packages ($14.99/month and up), GoDaddy users also gain access to SEO tools and the ability to implement e-commerce functionality. While this may not be essential initially, you may find these features useful if you ever intend to sell products or services on your website.

Every GoDaddy-built website comes standard with free website hosting, a service that GoDaddy usually provides separately for an added cost. Because GoDaddy’s core business model involves website hosting, you can be sure that your website built with GoDaddy features many industry-standard security features, including a complementary SSL certificate.


In the battle between Wix vs. GoDaddy for pricing, GoDaddy comes out cheaper for its most basic packages and remains cheaper as you dial up to premium packages. Though these packages are generally cheaper because they include fewer features, I believe that more first-time web developers will find GoDaddy’s offerings to be sufficiently capable of realizing their goals.

However, an honorable mention must be given to Wix and their free introductory program. Though it comes with some baggage, like ads, these free websites are an excellent way to jump feet first into the website building experience without fear of financial loss.

Onboarding and ease of use

Once you’ve found a price point that works for your budget, you’ll need to spend some time learning and experimenting on your chosen website building platform. Both Wix and GoDaddy provide different methods for onboarding your website building experience, all of which are geared to lower the learning curve for their respective tool kit. While both Wix and GoDaddy are easier to use than web building platforms of yesteryear, you’ll see that both incorporate different schema for smoothing your transition from newcomer to master.


Wix logoWix has refined their user-friendly atmosphere recently, starting with their dashboard interface. From here, a variety of pop-up menus guide you through the process of constructing your website from scratch. While veteran web developers may find these to be a nuisance, first-timers will relish every second of help these menus provide.

Wix’s user-friendly interface also makes search engine optimization a breeze. Using their built-in SEO wizard, all you need to do is type in a few key words, and the internal program takes care of the rest, including assessing your SEO ranking. Few (if any) other website building platform offers this type of SEO integration system.

There’s more to Wix’s SEO wizard than meets the eye. Click the following video to get a quick rundown of what this wizard is capable of:

As noted, Wix really angles towards onboarding as many new users as possible through its free introductory program. This represents another great way for you to get on board with Wix, free of worries related to long-term financial investment.


GoDaddy also offers a variety of services that make its overall experience notably user friendly. With separate tabs for themes, page layouts, color schemes, and more, you’ll be able to navigate GoDaddy’s dashboard quickly and efficiently.

If you choose to implement e-commerce functionality, GoDaddy’s dashboard also makes accessing your inventory and marketing analytics easy. Linux users will also find GoDaddy to their liking, as its cPanel allows for implantation of fully-customizable control panels to fit your needs.

Even if you don’t choose to implement these more involved features, you’ll find GoDaddy’s ease of use to be familiar to a degree. With a customization processes similar to that of a social media profile, you’ll be able to immediately see how your adjustments and tweaks impact your website’s appearance and message.


When it comes down to onboarding and providing an overall easy user experience, Wix and GoDaddy end up in a tie—but not because they are the same. Instead, each platform offers features that ease the onboarding process for different types of users.

For entry-level users, Wix provides an excellent walkthrough of its many features as soon as you jump onto the dashboard, while GoDaddy provides a concise, social-media-like dashboard arrangement that plays to your existing organizational schema.

On the other hand, you may not need the learning curve lowered for you, especially if this isn’t your first time developing online. In that case, Wix’s multi-layered customization or GoDaddy’s Linux integration may be to your liking. Either way, both services offer an onboarding experience for skilled and unskilled developers alike.


As with most website building programs, both Wix and GoDaddy incorporate modular tools that take a great deal of hassle out of the design process. Making a well-designed, aesthetically-pleasing website used to take hours and hours of coding to achieve, but you’ll find that both Wix and GoDaddy provide tools that put excellent digital design at the tip of your fingers.


Wix’s design philosophy has greatly improved in recent years, leading to some of the best designed templates in the industry appearing on their platform. As noted in our main Wix review, these templates are professional-grade through and through. Whether you want to use your website for your business, your arts portfolio, or a health and fashion blog, Wix has a template tailored to fit your need.

Wix provides a variety of easy-to-navigate menus that offer an even balance between customization and harmonious integration. With a little extra elbow grease, you’ll be able to find to bring each page of your Wix website to design nirvana.

While Wix doesn’t include CSS or HTML customization options, I don’t believe you truly need them on Wix’s platform. They already provide plenty of customization without the need to learn complicated coding languages.


GoDaddy’s design philosophy centers primarily on its templates, which are generally easier to interact with than competitors. These templates feature a variety of drag-and-drop features that ensure every new addition is harmoniously aligned with others. Overall, these templates are visually simple and easy to read, ideal for communicating a wide variety of messages.

However, GoDaddy’s templated design system faces one considerable drawback—they lack many desirable customization options. While you can select the font set and color for a given page, you’ll be able to change little more about the general layout of a given template. This may be a considerable drawback for those looking to make their website stand out from the crowd.


Wix takes the gold medal in this category, thanks in large part to its excellent customization options that don’t lock you into template presets. Whether you are a new or returning web designer, you will definitely appreciate this degree of free-reign customization.

While some amount of hardwired designed implementation is necessary to create a custom website on your own, GoDaddy simply runs the risk of holding back a truly creative online designer. If you want to maximize your design choices while still building upon a solid templated foundation, Wix is the way to go.

Customer support

Picture it: you wake up one morning to find that something is amiss on your custom-built website. Maybe it’s a simple glitch, or maybe it’s worse, like a hacking attempt. No matter the situation, you’ll be glad to be working with a company that staffs an excellent customer support team.

Both Wix and GoDaddy offer customer support channels that are designed to answer your many questions and troubleshoot problems that may arise with your website. However, previous customers have noted distinct differences between the two companies’ customer service teams that you should also take into consideration.


With call and email functionality, Wix’s customer support team provides a few methods to get in contact with a trained service representative. However, Wix does not offer live chat customer service, making it difficult to quickly resolve website problems at times.

Wix’s Help Center also provides a searchable database of company-generated and user-generated guides to resolving nearly every problem that may arise while you build and service your website. While this database is generally on par with that of competitors, I believe that the search function placed front and center really makes this database far easier to use.


GoDaddy logoGoDaddy often brags that their customer service team is the best in the website building industry, and with good reason. Winners of six consecutive Stevie Awards for Exceptional Customer Service, GoDaddy prides itself in providing educated problem-solving and troubleshooting with a smile.

GoDaddy’s customer service team is readily available by phone, email, and live chat, providing you ample channels to resolve your website queries at your convenience. GoDaddy offers customer service hotlines in 63+ countries and in 30 different languages, allowing for a diverse customer base that feels comfortable reaching out for help.


While both Wix and GoDaddy offer a fair amount of customer service options, GoDaddy edges out the competition in this category, thanks to its live chat support option. GoDaddy’s history of award-winning customer service is also a credit to the entire company, showing their commitment to their customers success.

Wix vs GoDaddy: our conclusion

In the end, you may be left wonder, “is GoDaddy better than Wix?” Based on our metrics here, I can conclude that GoDaddy provides a surprisingly useful website-building platform. First-time website builders will especially thrive on its onboarding process and customer service at an affordable price.

On the other hand, veteran website designers may feel more at home on Wix. They certainly offer more design customization and basic features that can help you design a quality website from the ground up. No matter which platform you choose, you can now confidently go forward and build the website of your dreams.

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