Wix vs Shopify Comparison: Which is the Best Option in 2020?

SBO Team

Since you are reading this, my guess is that you want to start an online store. You are probably wondering which platform to choose for your shop. If that is true, you are reading the right article.

I’ll compare Shopify vs Wix stores and website hosting in detail and help you make a decision that’s right for you.

Wix is a cloud-based web development platform you can use to create a website through a browser-based editor. Shopify is also cloud-based, but it specializes in creating online stores. There is a tight contest in the popularity of these two top platforms, and after reading this article, you will have all the info you need to decide is Wix or Shopify better for your business.

Disclosure As an independent review site, we get compensated if you purchase through the referral links or coupon codes on this page – at no additional cost to you.

You might make millions with your business one day, but choosing the correct platform for your online shop is a first step in making an enterprise. Sit tight, read on, and don’t forget me if this Wix vs Shopify comparison helps you make millions!

So which is best, Wix or Shopify eCommerce?

If you are considering Wix or Shopify for small business, Shopify is the better choice. It is easier to set up and has all the basic features you will need. Overall, when we compare Shopify vs Wix, Shopify is better because it has a better structure to support bigger and more complex online stores.

Wix discounts	Shopify discounts

Wix vs Shopify comparison

OK, let’s compare Shopify vs Wix:

Wix or Shopify platform ease of use

Wix advantages
Easy to learn	Drag and drop

Shopify advantages
Backend control	Separate editor and dashboard	Excellent structure

Shopify vs Wix website builder

Wix advantages
Drag and drop editor	Intuitive	Can’t be simpler

Shopify advantages
Excellent structure	Builds complex stores

Wix vs Shopify templates, themes and customizability

Wix advantages
600+ templates	CSS & HTML customization

Shopify advantages
eCommerce optimized themes	Template customization

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Wix vs Shopify eCommerce features

Wix advantages
6 product options	Built-in support for digital products

Shopify advantages
Over a 100 getaways	Built-in support for services	Integrated abandoned shopping cart recovery

Shopify vs Wix online marketing features

Wix advantages
SEO keyword assistance	Better blog support

Shopify advantages
eCommerce focused app store	Shopify Email tool	Multi-channel integration

Shopify or Wix sales features

Wix advantages
Unlimited languages

Shopify advantages
Translate everything	Real-time statistics panel	SMS notifications

Shopify or Wix store apps & add-ons

Wix advantages
Bigger app store

Shopify advantages
Specialized app store

Wix vs Shopify customer support

Wix advantages
Excellent help center	In-editor help	3

Shopify advantages
24/7 support	Live Chat support

Shopify vs Wix speed, uptime, and reliability

Wix advantages
Excellent help center	In-editor help	3

Shopify advantages
24/7 support	Live Chat support

Compare Wix vs Shopify pricing

Wix advantages
No transaction fees	Free domain

Shopify advantages
POS apps	Discount codes	Abandoned cart recovery

Wix vs Shopify online store hosting conclusion

Wix vs Shopify's final score — Shopify wins!

The winner is Shopify!

When choosing Wix or Shopify for small business, you will probably lean towards the side of Wix. However, you should ask yourself, is Shopify or Wix better in the long run?

Your business might start small, but as it grows, you will require a better structure and a wider set of specialized eCommerce features that come with Shopify.

Wix versus Shopify final score

Platform	Final ranking	Discounts?
Wix	Overall Score: 43.5/50 stars
Shopify	Overall Score: 45.5/50 stars

Shopify vs Wix online store FAQs

Is Shopify better than Wix?

Shopify is better than Wix for bigger online stores and businesses that need more customization of their shops. If you just need a basic online shop, or if your store is just a minor part of your website, then Wix is a better choice.

Can Wix use Shopify?

Yes, Shopify offers a Shopify Buy Button feature that you can add to your Wix blog or website for $9/month. It works by choosing the product you want to sell, generating an embed code, and pasting it onto your website.

Is Wix cheaper than Shopify?

Looking at Wix vs Shopify pricing, Wix is cheaper than Shopify. Their cheapest eCommerce plan starts at $23/month, while Shopify’s cheapest plan starts at $29/month. Wix Business Basic plan is good enough if you plan to have a small shop, but for a large store, Shopify has better value for money.

What are the benefits of using Shopify?

Shopify specializes in building and managing online stores. It is a powerful tool with great structure and numerous ecommerce features you can use to customize your customers experience. By using Shopify, you can create a professional looking store with no technical knowledge.

Is Wix or Shopify better for small business?

Both Wix and Shopify are great for small businesses. If I had to choose one, it would be Wix. As a small business, you probably won’t need all the extra features and structure Shopify has. It is easier to manage simple shops with Wix, and Wix has all the features most small businesses will ever need.