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If you’re an exercise enthusiast or beginner just starting out on your journey, starting a fitness blog is a great way to stay motivated, keep track of your progress and share your secrets with the world. It doesn’t matter who you are or how fit you may look, anyone can get started. But not everyone knows how to make a fitness blog a success.
If you want to help inspire people to exercise more, or connect with others and share exercise tips then you need to ensure that you set up your site in the right way and grow your followers organically.
I have put together a step-by-step guide to help you do exactly that, follow these below rules and you will be on your way to victory.
Decide On Your Content
When starting a fitness blog, the first step is to find your specialty or a niche – are you a keen athlete or body-builder? Perhaps you enjoy yoga or finding short exercise routines to fit around a busy schedule.
The types of exercises you will be undertaking and the workouts you share might naturally appeal to a certain type of reader. Understanding your niche and learning how to communicate this with the world will help your blog stand out from the rest.
A good test is to try and explain it you yourself in one sentence. If you can’t summarise who you are and what your blog is about in a concise way then it will be difficult for your readers to understand may leave them confused.
Come Up With A Name
Once you’ve got a great idea for your blog you will need to come up with a title and domain name. Your title should be memorable, catchy and appealing to readers.
Try to make it relevant to either yourself or the type of fitness activities that you enjoy, giving readers an insight into the content of your blog and whether or not it’s relevant to them.
It can be difficult to come up with a catchy name; creating a mind-map and experimenting with wordplay and alliteration is a good way to get your creative juices flowing and think of something that will stick. If you’re struggling then why not take a look at my full-length guide on how to come up with a blog name.
With a great blog name in the bag, you should set up your own domain to help your blog seem more professional. This doesn’t have to be expensive and with websites such as HostPapa, domains are available for a small monthly subscription.
Start Your Site
Do you want to know how to start a fitness blog that looks professional, without being an HTML wizard? You can do this easily thanks to great host sites such as WordPress. With user-friendly features and functions as well as customizable themes and layouts, I would highly recommend WordPress as a platform to host your blog.
You can choose from a wide range of both paid and free themes available online, as well as a range of different plug-ins which will add extra functionality to your blogs such as newsletter subscription forms, enhanced analytics and SEO. Take a look at this video for some of the best free plug-ins available.
Plan Your Content
With your site up and ready to go, you can now move on to the fun part: blogging! When explaining how to start a health and fitness blog, one of my top tips is always to create a content schedule.
A loose plan of what you are going to blog about and when will ensure that your site features regular new content and that you allow yourself time in advance to come up with interesting and original ideas.
How often you post is up to you and may depend on how often you exercise. If you’re unsure of how often to update your blog, firstly think about your other time commitments and be careful not to overload yourself, secondly why not take a look at other successful fitness blogs and see how often they upload new content.
Sometimes less is more and taking the time to plan better and more interesting posts will draw more viewers than posting every day.
Now that you know how to start a fitness blog with a great site and engaging content, you need to tell the world about it and draw traffic to your site. WordPress plug-ins are a great way to know which of your posts perform better than others, so be sure to analyze your data and learn what you need to improve on.
Social media sites are also a great way to shout about your new endeavor. Set up pages with links to your blog and try to encourage as many people as you can to share your page and help get the word out.
Sending out a weekly or monthly newsletter to your subscribers is also a great way to keep people engaged with your site, notifying them of new content and the highlights from your last few posts.
If you keep building your readership and follower numbers then the chances are you could also start earning money back from your blog. With relatively low running costs, blogging can be very lucrative if you know how to do it right.
Quality content and a devoted following is the key – these are two things that brands and companies will look for before they sponsor your posts for product reviews or pay for featured content.
Following the above step-by-step guide will give you all the tools you need when starting a fitness blog and help make it a success. Spending time to create a professional and user-friendly site is key as this will give your readers a pleasant browsing experience.
Furthermore, posting well-thought-out and engaging content will be essential to growing a strong follower base. Put all of these together and you may just have what it takes to become a professional fitness blogger!