You know houses and apartment and condos. In fact, you’re probably one of the best real estate agents in your area. Your business is solid and it’s growing rapidly every day. You’ve got a lot going for you and you are looking to expand.
But you’ve realized your blog and about me page aren’t going to cut it anymore. It’s time to get a fully fleshed out website. You’re pretty sure that you know who you want to host your site, but when it comes to design, you’re at a loss.
The market is full of options when it comes to website building. It can be very difficult to know the best platform for your exact needs. Sure, there are a lot of options that can build a business site, but how many of them can handle listings? Can they make things look as beautiful as they do when staged in person? Capture a nice, warm, homey feeling for your virtual tours?
This article will review some of the best real estate website builders. We took the time to search realtor website builders for the best real estate website platforms and narrowed down your choices to the best website builders for real estate agents, specifically.
Wix shows up on the best website builder platforms frequently, and there’s a reason. Their templates are well suited for nearly any business needs, including real estate. In fact, they have at least 10 templates that have been specifically designed for real estate websites.
With every website builder, there are drawbacks as well as advantages, but the drawbacks of Wix are relatively small compared to the great tools they offer, especially for established real estate businesses.
One of their major drawbacks is that they cost more than their competitors. It’s only a marginal amount, though, so most realtors would not even notice the difference out of commission from a single closure. Their price model reflects that they are the market leaders in terms of being easy to use. If you’re starting out, it might be a worthwhile business investment to pay a little more in order to have an easy to use, SEO friendly template ready to go.
The drawback that makes most people balk is that you are locked into place once your template goes live to the Internet. If you’re the type of person who likes to change their website design based on the current market trends, keeping your scheme matched to trends in real estate, then you will have to redesign your entire site every update because they don’t let you import your site to a new template.
Wix also offers a lot of great SEO tools. You can use a blog to boost your content in rankings, download some analytics plug-ins to learn about your strengths and weaknesses, and build a testimonial page to display valuable client feedback.
Squarespace is a great option for real estate sites. They have established themselves as a major player in the market because their templates are extremely professional and sleek, which is exactly what you need in real estate.
Squarespace is one of the less user friendly website builder options available, but it is still possible to create a website on this platform without coding skills. This website builder requires a lot more clicking and work than other drag-and-drop editors and they offer a lot less creative control over the template customization process. Instead of using a straight drag-and-drop system that lets you place things anywhere, Squarespace is built off a grid block system.
Squarespace offers excellent blogging integration, so you can use columns to boost your page rankings and get noticed quickly. They are also known for having mobile-friendly versions of every template.
Squarespace templates focus heavily on imagery, with Five and Bryant being fantastic real estate options that can really pop! They are built for showcasing properties with eye-catching displays.
They offer live chat during extended business hours and their policy is to answer every email within an hour, no matter what time of day or night it is, even if you’re having a crisis on a holiday.
Unlike other website building platforms, Placester is designed specifically for real estate brokers and agents. They started with WordPress, found the best real estate templates, and stripped the platform down. The end result is an extremely simple platform loaded with the top tools and plug-ins that are used by real estate brokers, agents, and realtors.
This platform has become pretty standard in the industry. In fact, the NAR (National Association of Realtors) has endorsed this company for real estate website needs. In fact, they offer a significantly reduced price on their essential plan for NAR agents.
Their plans are designed with realtors in mind. Even their basic plan includes an IDX responsive website with email marketing and lead management. When you get into their higher pricing tiers, they add bulk IDX approvals, agent websites for brokerage firms, and lead source routing and integration.
WordPress is the largest platform online today for managing websites. Massive amounts of websites are powered by WordPress. It offers the most creative control over your content and the ability to own your site completely, but comes at the expense of a lot of user friendliness.
WordPress is open sourced, so it can do basically anything you need it to and nearly everyone who knows code and design contribute to their app and plug-in marketplace. This makes them the most massive extensions marketplace online, too. You are guaranteed to find tons of templates and extensions that are specifically tailored to the real estate industry.
Because they don’t function as a WYSIWYG (what you see is what you get) or drag-and-drop platform, they have a very steep learning curve. You will probably need to know something about coding and design to make your site function the way you want it to or spend the money you’re saving on easier platforms to hire a designer to set the site up for you and teach you some maintenance basics.
The good news is that with such a massive user base, there are plenty of people around who can answer all your questions. In fact, I bet that someone already has and you can find it with a quick web search. Their documentation database is seemingly endless.
Whether you’re looking for complete control, a large database of templates, or a streamlined platform just for real estate professionals, you’re sure to find what you need using one of these fantastic options that can help you build your real estate website.