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Build Your Email/Subscribers' List
Why It Matters
Yep, that's the most crucial aspect I ignored for a long time. Here's why it is super important:
1. The Number of Blogs People Browse Daily Has Grown Enormously
Here's the sad story: People browse hundreds of websites on a daily basis and even if they REALLY enjoy your blog/content, they forget to come back. You probably know the moment when you re-discover a website you really enjoyed and think why you haven't visited it for 6 months.
2. Huge Part of Blogging Is About Getting the Word out About New Posts
Many people tell you to be present on Facebook, Twitter or any other social media channel to spread the word about your new posts. When you have no relationship with your visitors, you won't get many clicks. Why? People don't know who you are and they have no trust.
When you have an email list, you don't need to use social channels that extensively. All you need to do is gather your visitors' emails, send them useful/helpful tips and give them a notice when you have published a new post. Simple, eh?
This will generate more and more returning TRAFFIC to your blog which will also get you more likes, shares and even LINKS that help you to get better rankings on Google.
Guide on How to Create an Email List
I don't want you to make the same mistake I made, so here's a quick guide to get started:
I like using two different providers depending on the sort of site I'm building.
They are perfect for new bloggers that want uncomplicated without losing out on important features.
Constant Contact is a better choice for businesses to collect & send emails and they have a 60-day free trial (no credit card required). After that their pricing starts as low as $20/month but I was able to get you 20% off if you click here!
2. Set up Opt-In Box on Your Blog
Whenever you want to get your visitors' email addresses to send them emails/newsletters, you'll need an “opt-in-box”. You can find plenty of tutorials on how to set them up on your blog, but ActiveCampaign has a free WordPress plugin to take the headache out of the process.
3. Start Sending Emails
This is the easiest part. When you have something to say to your followers, you can set up emails and send them all at once, or even plan them out weeks ahead so you can forget about them for a while.
I suggest that you share something useful or helpful. In that way, you are able to build a relationship with your visitor. Once you have a relationship, you can start sending them information about your new posts or offers.
Many (if not all) successful bloggers collect emails. It's a long-term strategy that will help you to build your blog bigger and better. There's even a saying “The money is in the list”, and it's completely true.
Like always, if you have any questions, feel free to contact me. I'm always helping my subscribers and I read and respond to every email.
If you're not on the email list I have created yet, what are you waiting for? You can sign up for my free blogging course and ask questions while seeing how I did it.