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Build Your Email/Subscribers' List
Why It Matters
Yep, that's the most crucial aspect I ignored for a long time. Here's why it is super important:
1. The Number of Blogs People Browse Daily Has Grown Enormously
Here's the sad story: People browse hundreds of websites on a daily basis and even if they REALLY enjoy your blog/content, they forget to come back. You probably know the moment when you re-discover a website you really enjoyed and think why you haven't visited it for 6 months.
2. Huge Part of Blogging Is About Getting the Word out About New Posts
Many people tell you to be present on Facebook, Twitter or any other social media channel to spread the word about your new posts. When you have no relationship with your visitors, you won't get many clicks. Why? People don't know who you are and they have no trust.
When you have an email list, you don't need to use social channels that extensively. All you need to do is gather your visitors' emails, send them useful/helpful tips and give them a notice when you have published a new post. Simple, eh?
This will generate more and more returning TRAFFIC to your blog which will also get you more likes, shares and even LINKS that help you to get better rankings on Google.
Guide on How to Create an Email List
I don't want you to make the same mistake I made, so here's a quick guide to get started:
I like using Constant Contact to collect & send emails. *Constant Contact has a 60 day free trial (no credit-card required). After that their pricing starts as low as $20/month but I was able to get you 20% off if you click here!
2. Set up Opt-In Box on Your Blog
Whenever you want to get your visitors' email addresses to send them emails/newsletters, you'll need an “opt-in-box”. You can find plenty of tutorials on how to set them up on your blog. No matter if you're using Blogspot, Tumblr, WordPress.com, or Weebly. If you need a tutorial, just send me an email and I'll give it to you.
3. Start Sending Emails
This is the easiest part. When you have something to say to your followers, you can set up emails and send them all at once. I suggest that you share something useful or helpful. In that way, you are able to build a relationship with your visitor. Once you have the relationship, you can start sending them information about your new posts or offers.
Many (if not all) successful bloggers collect emails. It's a long-term strategy that will help you to build your blog bigger and better. There's even a saying “Money is in the list”.
Like always, if you have any questions, feel free to contact me. I'm always helping my subscribers and I read and respond to every email.
Next lesson will be about design… I'll teach you how to customize your blog on a tight budget.