How to Promote Your Blog and Get More Visitors/Traffic

I’m getting a lot of e-mails lately where people who have just started a blog are looking for tips and suggestions for getting more visitors and traffic to their blog. Here’s an example:

Hi Mike. I have just recently started a blog and I have a question about promoting it or getting the word out about it. Right now it’s small and I only have two post but I’m lost on that part. Can you give me some actual advice or something that I can do right away in order to start receiving more visitors?

It’s not an easy task, but if you do things right from the beginning you will start receiving some traffic and it WILL start to increase over time. I’m suggesting you to follow those methods below, and if you do, you will see some results. However, don’t wait for a miracle and be prepared to wait at least 2-3 months for decent traffic flow.

1) Create good content / well-written blog posts

This should be your number one task from the beginning. Write compelling and interesting blog posts. In case you are having writer’s block or just don’t know what to write about, then I suggest you to check my post: 101 blog post ideas

Furthermore, make sure your blog posts consist:

  • Information that other people (your blog readers) may not be aware of. It’s even better when it’s valuable and up-to-date.
  • Help or actual advice that helps your readers to succeed in something particular (for example: I’m writing this post in order to help you to get more traffic to your blog).
  • If possible, add images & videos – people love to browse with their eyes.
  • Bullet points and well-organized paragraphs are all parts of a good blog post as well as outgoing links to different authority sites/blogs that give out even more information on this specific topic.
  • In addition, you can share you own stories or news that might engage your readers from the very beginning.

Once you have at least 4-5 compelling blog posts or articles you might start considering promoting your blog. If your blog is unfinished and you don’t have much content to read then people will just think “OK, it seems like this blog in-process and there’s not much to read. Perhaps I should come back later.”

For further reading: How to write killer posts that attract visitors

Conclusion: Content is the king. You might drive thousands of people to your blog, but if there’s not anything to read, they will leave & most likely never return.

2) Make a public announcement on your social media profiles that you’ve started blogging

Most people are present on different social media platforms, such as; Facebook, Google+, Twitter and others. Check where you have the biggest number and most active followers and make a public announcement that you’ve started a blog that covers [TOPIC]. Write your industry/niche there and add a link to your blog. The first readers are usually your friends, family and acquaintances. They are easy to catch online.

Here’s an sample of my presence on Google+ :

Tell people that you have started a blog

P.S: Right after I published this on Google+ account, I started to receive feedback which was excellent!

Conclusion: The first few readers are probably your friends. Make sure you let them know about your blog so they could give you feedback for improvements.

3) Ask a small favor from your close friends

Pick 5-10 friends and send them a short and personal message to ask for a share. You can send this through Facebook as well, but I personally think that e-mail is way more personal. (The script for doing this is listed below.)

Another option is choosing people who are interested in the same topic that you cover. For example I’m covering blogging and how to get started, so I targeted people who already have blogs but who have friends that may want to start one.

E-mail about your new blogAnd here’s the script:

Hi [Name]

I launched my new blog called [YOUR BLOG NAME] yesterday where I cover [YOUR TOPIC OR INDUSTRY]. I’m asking for a small favor to share the blog on your Facebook and Twitter feed. It won’t take much time and may be useful to your friends who are interested in blogging.

You can use the script below: “My friend [YOUR NAME] has started a new blog where he covers [YOUR BLOG TOPIC]. He publishes great content and useful tips. Feel free to have a look: YourBlog.com”

I appreciate your share very highly!

Conclusion: Using emails to let others know about your new blog is a great way to gather feedback as well new visitors.

4) Search for people who have previously tweeted/shared posts covering similar topics

Search for some popular posts (use Google to do that) in your topic and see if someone has left a comment under the post. If you’re lucky, you’ll get their contact details by clicking on their profile:

Blog post where I found the person

Once you have found the contact details, send them a quick email like that and see if you get a response:

Here's my e-mail outreach

The second useful way to reach people out personally is via twitter. Go to twitter.com/search and type in the keyword(s) that are related to your blog. I used “WordPress Cheat Sheet” as an example.

Usually a couple of results show up:

Search results from twitter

Now check their profile and see if they usually share other posts or not and reach out to them in 140 characters. It can be hard but it’s doable! It is very important to keep in mind that spamming is no good. Remember, you main goal should be helping people not begging for a re-tweet.

Hi @JonathanTorke, you previously tweeted The WordPress Cheat Sheet. Maybe you’ll find this article useful: http://t.co/EFf66F6l7R

— StartBloggingOnline (@StartBlog101) July 2, 2013

… and he tweeted about my blog post.

Conclusion: This “method” is a good way to gather more tweets and likes towards your content which may result in a huge spike of traffic. On the best day I received approx. 1000 visitors from Twitter all alone.

5) Look for important people in your industry/niche with different tools. Check their posts, add comments and become active in the community

Influencers in the industry gather a lot of attention and traffic. There are many ways to find them but one of the easiest ways is using Topsy.

Go to topsy.com and pick “Influencers”. After that search for keywords that are related to your blog.

I picked “Blogging” and got a list of people that are active and somewhat authorities in the blogging niche. Now, do some research about them.

Topsy homepage

Check their blog, posts, tweets and see where you can step in and add value with your comments and discussion. There are several other tools for that as well, for example Klout, Twello, Tehnokrati and more.

The easiest way to start interacting is posting VALUE-ADDING blog comments to popular posts. Keep in mind that you’ll have to pick not too old articles and also the ones where you feel you’re competent to say something.

Keep your eye on their social media activity, re-tweet their updates and answer their questions. Connections don’t come over-night and take time but are totally worth it in the long run.

Conclusion: When you manage to build a relationship with the authorities in your niche, you will start gaining more exposure. And when you do, it’s only matter of time when you become an authority also.

6) Start participating in forums and blogs that are similar to yours

Another great way to start receiving traffic from different sources is becoming active in all sorts of discussions that are relevant to your blog. Here’s what you should do:

1) Become an active member on 2-3 forums that have a lot of members. Start sharing your opinion on different boards/threads and don’t forget to add your blog link in your signature. I used this strategy few months back; every single day I made approximately 5-6 threads/replies on different forums and I received ~100 visitors per day from it. Not too bad :)

Add your blog to forum signature

 

2) Become an active reader on blogs that are similar to yours. For example, if your blog is about fashion, then it’s also wise to leave comments to other blogs that already have some sort of audience. In that way you literally “steal” readers from different blogs. However, make sure you don’t “spam”, instead you should leave meaningful comments that actually attract others to read your own blog.

Leave meaningful blog comments

Conclusion: Getting into discussions is not time consuming, but very efficient way to drive lase-targeted visitors to your blog. Don’t miss that opportunity.

7) Establish relationships, get links & optimize your blog for Google

Another way to get traffic to your blog is by making your site “Google friendly”. In that way you can get traffic from Google, as well as from Bing and Yahoo. In a nut shell, in order to get better rankings, they all want you to have:

  1. Good content
  2. Links to your site from other blogs/resources
  3. Social shares/likes

In order to get links, you need to share your content. If people like it, they will most likely share it on their blogs and websites. In case they don’t FIND your content by themselves, you have to build relationships and use e-mail outreaching (See step 4 – 5 again)

For further reading about Search Engine Optimization, I suggest you to read those articles/blogs:

Beginners Guide to SEO (Moz)

Guide to SEO (SearchEngineLand)

Out of the box SEO (Brian Dean)

Want to be an authority? (Bing)

Conclusion: Optimizing your blog content for Search engines is definitely a great way to drive organic traffic to your blog. Of course, that means you have to learn the basics (which all covered in the links above).

P.S: If you need more help or guidance, feel free to leave a comment below. In case you have your own strategies to drive traffic to your blog, don’t be shy to share :)

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Comments

  1. Darius Woods says:

    Thanks for the info, it will definitely help with getting traffic.
    Thanks again.

  2. Hi Mike,
    I am in the process of starting my own blog for the first time. I am still researching domain names, but super excited to get started.
    Your site and info have been so helpful and I can’t wait to get hosting from Web Hosting Hub and start blogging.
    Thanks again,
    Farhana, Canada

    • Hi Farhana,

      Thanks for the kind words! I wish you the most amazing blogging experience and let me know if you have any questions or issues.
      I’d be more than happy to help.

      Mike

  3. Being a Blogger, I find this post very helpful..Thanks for sharing Mike. :)

  4. Hey mike, ill try your tips, been struggling on making my blog get traffic, Thanks for these tips :D

  5. Thank you – great advice!

  6. I started a new blog yesterday(I’m not new to blogging by the way), just searching for some new traffic tips and found your blog, Topsy and Twitter tips were something that I’ve not tried before but seems to be effective, Thanks for the tips :)

  7. Selena Dawn says:

    I found this article very informative! Thanks for sharing!

  8. Hi Mike,
    I started a blog 3 weeks ago. Really enjoyed the blog as a platform to share my thoughts and ideas but when I start thinking about traffic, it gets demotivating. Has been dismal. I am trying to do some of the things you and others suggested but when it comes to SEO and some of these other ‘tech stuff’, I get turned off. I like the way your post is written, loads of info in a simple way. Since you started in 2009, I figured that I should start seriously worrying if my visitors rate do not spike up in the next couple of years. Thanks for the time spent to teach.

  9. Thank you for sharing. I just posted my first two posts and your info will definitely help me getting started on promoting my blog.

  10. Mike,

    This has proved a useful read. I’m a student doing a Master’s course in journalism and I could do with all the advice I can get.

    I shall certainly be putting some of these tips into action.

    Thanks for your help.

    Tom

  11. After much anticipation I finally got round to starting my first blog today, so these tips will come in super handy! Thanks for taking the time to share this. Much appreciated, Mike!

  12. Thanks for the tips Mike, really helpful. Are there any specific places you’d suggest for finding good forums?

    • Hi Andrew,

      I suggest using Google and talking to people in your industry, that’s the easiest way to find forums. I’m sure there’s a decent forum for almost every topic/industry that connects the enthusiasts and fans.

      Let me know if I can help you further,
      Mike

  13. Pretty interesting read. I’m gonna give a shot at twitter like the way you’ve mentioned. Thanks!

  14. Safdar Abbas says:

    I have made a blog a month ago about health and fitness topic. I dont know that how to get traffic for my blog. I search many sites for increasing traffic and today after a one month struggle I found the right page where I can find every thing that can boost my traffic. Thanks to for sharing such a useful information.

    • Hi Safdar,
      You’re in a quite competitive niche but hope the tips are helpful! Besides getting traffic, is there anything we should cover in this blog?

      Looking forward to hearing from you,
      Mike

  15. Thanks Mike. A friend and I actually learned how to start our blogs from this site. My blog is up and running and I’m going to use the tips you’ve shared here to get more traffic.

  16. Wow thanks a lot for the great tips! I’m now practicing the 3rd one :)

  17. Some useful tips are here in this site to promote your blog and get more visitors.
    I like number one – Create good content or well-written blog posts, which is utmost important or base for a new blog to establish it.
    Actually people come to read information and if they are happy with that, there can be chances to buy some product from your site or say something good about your site.

    Good information, thanks.

  18. Hi,

    Just started a new blog, 10 posts in, never blogged before so got a lot to learn, this is great information.

    Thanks for sharing, much appreciated.

    Paul

  19. Arya Wiryawan says:

    Hi Mike!

    Thanks for the advice. I just posted my fifth post today (in Indonesian). Tried your advice to ask friends about my blog and it worked. They really give me honest suggestions. I got a promotion from a similar blogger like me too, it really boost the traffic.

    Thanks again.

  20. Manoj Bisht says:

    Liked + Shared + Commenting + Following = You’re Blog is Awesome!!

    I really appreciate this Blog. Read all points included 101 blog posting ideas, How to add quotes & More. Got a lot of information about Blog writing & sharing tips by you.

  21. Hi Mike,

    Thanks for all the advice- I’m seriously considering getting my own blog up and running as soon as possible!
    Would you say it’s more important to have a decent amount of content already prepared and ready before launching, or just go for it?

    Thanks again!

    • Hey,

      I think it’s not that important to have a lot of posts ready while starting, just make sure the first ones are good. That way you’ll get the early readers to come back and read it regularly:)

      You can list 5 topics that you can write about after the launch, it helps to stay on the track.

      Hope that helps,
      Mike

  22. Thank for your good info. It’s very useful for my latest blog.

  23. ambarish kumar says:

    Engaging with the readers is much of importance. Its not the number of followers that actually counts but the active engagers that will automatically be converted into traffic.

    Thanks for the tips. The article is very informative :)

  24. Tanya Jackson says:

    Hi,

    I’ve just published my very first blog. about two weeks ago, in the gardening niche. Thanks so much for these great simple tips.. I’ve already tried a couple out.

  25. Madhav Tripathi says:

    Very good ideas, my blog was getting very good organic traffic so there were no problems but now some other traffic sources are necessary.

  26. Thanks! some of these suggestions might do the trick! :)

  27. Hi Mike,

    I’m searching for some info’s online how to create a good blog and i just find your article, this is very helpful for the new bloggers like me. I will follow all your tips to get more traffic and to have a good blog. Lot’s of ideas are stuck at my head but still figuring out which idea i will push through. Hope fully I will be able to decide before this year end. :-)

    Happy New Year to everybody. ;-)

  28. Am doing ground work for my website, I was looking for strategies to improve traffic to my site and you gave me a pretty good suggestions. Thank you.

  29. Thanks for the tips. I have my page set up and two posts up I think its fear thats stopping me promoting more than anything else….
    Thanks again
    trish

  30. Great list, Mike! Simple, straight to the point, and actionable. This doesn’t only help those who are new in blogging. Actually, I have a 2-year old blog and have revamped it a couple of times already. I’m definitely using your tips to promote it to get more traffic.

  31. James Dazouloute says:

    Great Post Mike, and I love the first part of it that talks about having good content. Because even if you fail at all the other steps, having great content will be indexed by the search engines and other blogs will pick them up. And in turn you will soon get more traffic. Thanks for posting this.

  32. Young Park says:

    Hey Mike,

    I wanted to drop by and say thanks for this.

  33. Thanks Mike. You helped me to improve my 0 views a day blog to 100 – 1000 views a day. This post is very simple and easy to understand. Just need to take action.

  34. Three cheers for a fantastic post! You give a lot of good advice and suggest things I wouldn’t have considered before; but sound like they will work great.

  35. Thanks for the great advice Mike! I was ranking really well for my keywords a while back, and since the last Google update I noticed my blog had all but disappeared from the SERPs. I’m trying to do an overhaul and make my site much better content-wise, and reach out to connect with people in my niche. I am definitely going to be using all of these strategies!

  36. Thanks for the great tips, Mike! :)

  37. Angelica says:

    I have been wanting to start a blog for some time now and had no idea where to start. This post is perfect! Thank you so much for sharing this information :)

  38. Siddharth Sharma says:

    Hi Mike..

    WOW! it’s complete guide to promote content and get huge traffic from Social media.
    It here any method to get traffic from BING search Engine ??

  39. Hi Mike,

    Thank you so much for all your info. I started my blog about a month ago now and am really happy with how it looks. At first I told myself it is just for me and it doesn’t matter about visitors and I wasn’t confident about my writing abilities, but now I am thinking maybe it would be nice to get some feedback. I have looked at you info on increasing your traffic but to be honest with you I am not very techie, so some of the lingo I don’t understand. I will do a lot more research on it though to find out what they all mean.

    With regard to the social media, I am so unconfident, with my blog at the moment, I really do not want to tell my family and friends. I would rather test the water first, lol, then maybe when I get some feedback (hopefully good) I would start telling people. I am sure a lot of people feel this way.

    Going back to the ‘blog lingo’, have you done a glossary because I think this would really be helpful for people like me.

    Thanks again for your blog because your style of writing has made it easy for me to get started.

    Jane

    • Jane, thanks for the kind words :)

      I’m glad my blog guide has helped you to get started. Unfortunately, I haven’t done a glossary yet, but it’s definitely a good idea. Thanks for the tip.

      If you have any problems/questions – you can always feel free to get in touch with me.

      Mike

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