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If you have a flair for fashion and are always seeking out the latest trends, then you might just be the next big thing in the blogosphere.
If you spend time creating the perfect outfits and admiring the latest high-street or catwalk trends, then writing a blog can be a great way to share your passion with the world.
However, starting a fashion blog can be daunting and you might not know where to begin. The good news is you don’t need to be an HTML expert to manage your own website and blogging isn’t about being a professional, it’s about being honest and engaging.
I’m here to help you and I’ve devised an easy guide to show you just how to start a fashion blog.
Before you start why not take a look at other fashion blogs to see what other people are doing. Rather than copying them, spend some time thinking about what you can do better and what you can offer that isn’t already out there.
There’s no harm in taking inspiration from the best but that’s not enough to know how to create a successful fashion blog. You need to understand your uniqueness and make sure that your blog is a celebration of just that.
Standing out from the crowd is a great way to get noticed when you’re a newbie, so spend some time planning creative and original posts that will help people get to know who you are and what you’re about.
Also, make sure you explain who you are and why you’re different to other blogs in an ‘About Me’ section – people want to get to know you and this will help you build a relationship with your readers.
Choose A Great Name
When starting a fashion blog the title is key – it represents who you are and what you love. Furthermore, it should also be memorable and easy to spell. If it’s too complicated or wacky then people may struggle to remember it or find it on a search engine.
Your name will represent you for years to come so avoid anything that reflects current trends or fashion, otherwise, you may end changing your name and confusing your reader base.
When thinking up a name you should also consider the different platforms you will use to promote yourself. If you’d like to link a Twitter or Instagram account to your blog, then choose a name which will work across all of these sites.
Before you commit to your choice, check to see if there are any sites out there with a similar name, you don’t want people searching for you to end up on someone else’s site instead!
Make It Look Professional
I’ll let you into a secret: you don’t have to be a professional to know how to make a fashion blog look great. Using a well-established host site is a great way to have a smart looking website and you can customize the look and feel of the blog with killer themes and layouts.
Your theme should represent you and your blog, this is particularly important for a fashion blog as it’s all about aesthetics. The good news is that there are thousands of themes available online for you to choose from, with both free and paid options.
Keeping your content clean and organized will also help you look experienced and more important, it will make your website user-friendly.
Choose some key categories that you might want to blog about, whether it’s ordered by clothing type, season or trend and add these as tabs at the top of your homepage.
In each section, you can have sub-categories to allow your readers to explore your content in more depth. If you need the inspiration of how to take great fashion photos, check out this YouTube tutorial for tips and ideas.
The fashion world moves quickly and let's face it: there’s some stiff competition. But don’t let that put you off, the best way to stay relevant and ahead of the competition is to keep active and upload content soon after having a new idea. If not, someone else might just beat you to it!
Your followers will want to keep in touch with your latest fashion advice, but don’t feel pressured to post content for the sake of it.
It’s ok to schedule posts in advance, but if it’s just filler content with no real substance then your readers will see through it. Posts should be organic and relevant to the latest trends.
Stay True To Your Style
Remember that your blog is a celebration of you and your style, not someone else’s. With so many successful fashion blogs out there, it can be hard to know how to become a fashion blogger and stay true to who you are.
My advice is not to be tempted to start following the crowd. Your loyal readers will be disappointed with disingenuous posts and new readers will be able to see through a fashion faker.
Shout About It
Ever wondered how fashion bloggers make money? First, they need to grow their following and then doors open for paid adverts and featured content. So once you’ve got a blog that you’re proud of – let people know!
Get active on social media and list your site on search engines to get discovered. For a guide on how to boost traffic to your website, take a look at my pre-prepared guide.
By following these simple steps, anyone can learn how to start a fashion blog. The most important rules to remember are:
- Be original – find your voice
- Come up with a memorable name
- Make it look great
- Keep it up to date with regular posts
- Don’t fake it
- Tell the world about your great new blog
Your blog should showcase your love of fashion and be a form of creative expression, so last but not least: have fun with it!